How to start a jewellery business in 2023? We have got you a profitable roadmap that will set you up to build like the Romans.

With the combination of the right idea, perseverance, and a profitable roadmap, you can turn your jewellery business idea into an empire.

Some Industry Insight:

From 2022 to 2030, the global jewellery market is anticipated to expand at a compound yearly growth rate of 8.5%, reaching USD 518.90 billion.


Starting a business isn’t difficult in and of itself, but if you don’t start on the right foot, you’ll trip sooner rather than later.

So, take the time to study this post carefully if you’re serious about your jewellery business idea.

Let’s start!

How to Start a Jewellery Business

Step 1) The Stepping Stone Develop A Business Mindset

Of course, expertise in creating jewellery is required for excelling at “how to start a jewellery business” This necessitates a creative flare, design understanding, and enthusiasm for your job.

However, beginning your jewellery business will involve more than simply artisanal expertise.

Ask Yourself: How can your business make a significant difference in the world?

Many creatives who want to be entrepreneurs make the mistake of not treating their work like a business.

Don’t be them.

Making an excellent jewellery product is only one aspect of your business. It’s also about becoming an entrepreneur.

While creating jewellery, it is critical to consider components of your design that are crucial in the commercial side of things, such as the cost-effectiveness of your items and profit potential.

As a budding jewellery business owner, you can & must visit jewellery exhibitions and B2B events to get a rewarding market exposure. Here is the list of Jewellery Shows in 2023.

Find The Founder/Product/Market Fit

Product/Market fit can be further defined as founder/product/market fit. This helps you start a business that matches your personality, and expertise with the market need.

That essentially implies that no one else could operate that jewellery firm better than you.

Step 2) Laying The Foundations Right A Solid Business Plan

One of the most typical mistakes made by first-time business owners is to begin selling without a thorough business plan. Don’t be them.

Get your foundation strong. Define the following five key aspects of your jewellery business:

Your Specialty & Niche

This is the jewellery market sector to which your company will cater. If you wish to offer jewellery for weddings, cosplay, or theatre, for example, your specialization would be wedding collections and costume jewellery.

To find your specialty, ask yourself the following questions:

What kind of jewellery do you intend to sell? The objective here is to identify your jewellery company’s unique selling factor (USP).

  • Will you specialize in one sort of jewellery, such as rings, or sell a variety?
  • Will it be handcrafted, mass-produced, or secondhand?
  • What materials are you planning to use?

Who are you going to sell to? You can use this data to create a target audience profile. This is absolutely crucial for addressing the “how to start a jewellery business” question.

  • What are their demographics (age, gender, and location)?
  • Do they belong to a distinct subculture?
  • Do they have a limited budget for jewellery purchases, or are they looking for high-end items?

Understanding the jewellery firms already operating in your area is a prerequisite for positioning yourself successfully there. So, invest a great deal of time into market research.

Thorough Competitor Research

There are a few options on how to achieve this:

Examine studies:

You may learn a lot from studies, like who has the most market share, who their target market is, and other information. Searching for phrases like “[your specialty] market share” will help you locate them.

Check websites:

Look at the first five websites that come up when you Google your jewellery business colors niche. Pay close attention to the names of the companies, the colors and images utilized in the design of their websites, as well as the words and phrases used in their marketing material.

Step 3) Delve Deeper Understand Finances & Cash Flow

It’s critical to comprehend how much cash you will need to invest in the jewellery business yourself or obtain from a loan in order to predict what costs you will face.

How to start a jewellery business and much does it cost?

Determine your initial expenses first because the answer will mostly rely on the kind of jewellery you plan to sell, where you plan to sell it, and your company strategy.

There are a lot of variables that might affect the kinds of expenses you could have.

Some kinds of expenses to be considered:

  • Building an actual physical shop
  • Website or online store
  • Jewelry materials and inventory
  • jewelry-making tools
  • Permits and licenses
  • Accountant \Insurance
  • Marketing and Advertising
  • Raising Funds

Even though the jewellery industry seems competitive, you can position yourself for success…

By developing a solid business plan, identifying and targeting a particular client, and developing a distinctive brand for your business.

Be it automated record keeping for your jewellery sales, jewellery inventory management, or utilizing the benefits of website and POS integration in your ERP software; when you join hands with WinGold Next, you sign up for success.

In 2023, you can streamline your entire jewellery business

Step 4) Building Blocks Legalize Your Business

One of the most crucial aspects in launching your own jewellery business and creating a strong brand is undoubtedly choosing a catchy business name.

A company name needs to be distinctive and evocative of both your jewellery and your message.

After deciding on a name, the following step is to check to see if it is already registered with corporate registers like trademarks, patents, and website domain names.

Your company name should appear in the domain name of your website. The ideal domain extension for the majority of organizations

To simply distinguish between personal and corporate costs, open a separate banking account for your company. This will just help you on your process of tackling problems related to “how to start a jewellery business”

The following step is to register your company with your state. Your company’s specifics and location will determine the needs and paperwork.

Step 5) Money-Making Marketing Plan

Your jewellery shop marketing strategy must include every aspect of running a retail business, from pricing to how to drive customers to both your physical store and your internet store.

In your marketing strategy, keep in mind…

The four Ps: Product, Pricing, Position, and Promotion.

Although you will provide additional data under each of these headings, you will offer an overview of the market scenario. You’ll also list dangers and opportunities in your strategy.

You can stay on track with your marketing objectives by conducting the required research and compiling it into a strategy.

Step 6) Be Wise & Invest in Advanced Technology

How to Start a Jewellery Business

The secret key of “how to start a jewellery business that is profitable” is to have access to the correct technologies from the inception.

Of course, it’s 2023, and if you don’t invest in the automation of your business, you will not only lose out on big bucks but also your precious time.

WinGold Next is the industry leader in the jewellery industry for providing top-notch jewellery software for your business.

Why is WinGold a one-stop-software for Jewellery business beginners, let’s find out:

  • You don’t have to use excel sheets for record-keeping, it’s automated with WinGold.
  • You get access to real-time data and analytics to make informed decisions.
  • Your jewellery inventory is precisely tracked using different categorizations of size, purity, style, etc.
  • By automating the unfixing procedure, you can include the varying gold price in your real-time transactions.
  • You can boost loyalty using membership programs product-based gift vouchers, and referral-based loyalty programs.
  • Also, with WinGold Next’s autosave feature, you will never lose any of your papers.
  • WinGold also offers Gold Trading Software to help you manage your gold trading business.

The Best Part?

You get to customize features according to your specific needs; you get a dedicated account manager as a single point of contact and much more.

You can accomplish your goals even more quickly by consulting with seasoned professionals since you will be saving valuable time.

Here’s an opportunity to connect with the best in the field Jewellery ERP Experts (30+ years experience) for 1-1 consultation. Don’t miss it!