No fluff let’s cut to the chase.

Here are DIY Jewellery marketing strategies curated for you that will make your life easier and jewellery business profitable!


Sweep Your Competition with Top 13 Jewellery Marketing Ideas

1) Influencer Collaborations:

  • Identify local influencers or micro-influencers with a strong following in your target market.
  • Provide them with a piece of your jewellery and ask them to create content around it, showcasing its uniqueness and quality.
  • Encourage them to share their genuine experience with their audience.
  • Launch different creative jewellery marketing campaigns with Macro and Micro-influencers.

How Can WinGold Help You in This?

Feature: Customer Relationship Management (CRM)

How to Implement?

Use the CRM feature to keep track of influencers’ contact information and important occasions (like their birthdays or anniversaries).

Send them personalized offers and gifts to build a strong relationship.

This is one of the trendiest jewellery advertisement ideas.


2) Storytelling Through Social Media:

  • Share the story behind each piece of jewellery on your social media platforms.
  • Highlight the craftsmanship, materials used and any special meaning behind the design.
  • Use Instagram Stories, Reels, and Facebook Live to give a behind-the-scenes look at your design process.

3) User-Generated Content (UGC):

  • Encourage your customers to share photos of themselves wearing your jewellery on social media.
  • Create a unique hashtag for your brand and feature the best UGC on your own social media accounts, giving credit to the customer.

How Can WinGold Help You in This Jewellery Store Marketing Strategy?

Feature: Email Marketing Support

How to Implement?

Encourage customers to share their UGC on social media.

Use the email marketing feature to send out campaigns asking for UGC submissions, and offer incentives or discounts in return.

Not every jewellery business has similar advertising goals, we understand that.

However, whatever your goals might be, our software can ensure effective implementation, and analysis of your jewellery advertising campaigns and help you fulfill your specific jewellery business goals.

Connect with us now!

4) Themed Collections:

  • Create themed collections around holidays, seasons, or special occasions. Promote these collections through email marketing, social media, and your website.
  • Highlight how each piece in the collection complements the theme.

How Can WinGold Help You in This?

Feature: Centralized Inventory Management

How to Implement?

Use the inventory management feature to categorize and track items in themed collections.

Promote these collections through email marketing and social media, emphasizing their unique and curated nature.


5) Educational Content:

  • Produce videos or blog posts that educate your audience about jewellery-related topics.
  • This could include guides on gemstones, metals, caring for jewellery, or how to style different pieces together.
  • You can have solid content pillars and supporting content around various jewellery marketing campaigns.

How Can WinGold Help You in This?

Feature: Website Integration & Automated Reporting and Analytics

How to Implement?

Analyze the performance of educational content through the analytics feature.

Identify which topics resonate with your audience and create more content around those themes.


6) Collaborative Giveaways:

  • Partner with complementary businesses (e.g., clothing boutiques, makeup artists) for a giveaway.
  • Each business contributes a prize, and participants must follow both accounts and tag friends to enter.

How Can WinGold Help You in This?

Feature: Customer Relationship Management (CRM)

How to Implement?

Use CRM to manage contacts of collaborating businesses.

Send automated emails to participants with information about the giveaway and track engagement.


7) Virtual Try-Ons:

  • If possible, offer a virtual try-on experience on your website or through a mobile app.
  • This allows customers to see how a piece will look on them before purchasing.

How Can WinGold Help You with This Jewellery Advertisement Idea?

Feature: POS Support

How to Implement?

Use the Point of Sale interface to process orders for virtual try-ons. Allow customers to select pieces for virtual try-on, and provide them with a seamless experience.


8) Email Marketing Campaigns:

  • Segment your email list based on customer preferences, purchase history, or browsing behavior.
  • Send personalized recommendations, exclusive offers, and updates about new arrivals.

How Can WinGold Help You in This?

Feature: Email Marketing Support

How to Implement?

Segment your email list based on customer preferences or behavior.

Send personalized recommendations and exclusive offers using the email marketing feature.


9) Loyalty Program:

  • Create a loyalty program where customers earn points for purchases.
  • Offer rewards like discounts, exclusive access to sales, or early product releases.

How Can WinGold Help You in This?

Feature: Loyalty Management

How to Implement?

Use the loyalty management feature to create and manage loyalty programs.

Offer points for purchases and rewards for referrals, and track customer participation. One of the oldest yet relevant jewellery marketing strategies.


10) Workshops or Webinars:

  • Host virtual or in-person workshops on jewellery care, styling tips, or even basic jewellery-making techniques.
  • This establishes you as an authority in the industry and builds customer trust.

How Can WinGold Help You in This?

Feature: POS Support

How to Implement?

Use the POS interface to process registrations for workshops or webinars.

Allow customers to sign up for these events and manage attendance. This is one of the most effective jewellery marketing campaign ideas after the pandemic.


11) Pop-Up Events:

  • Organize pop-up events at local markets, malls, or other high-traffic areas.
  • Offer special discounts or exclusive pieces to attendees.

How Can WinGold Help You with This Jewellery Advertisement Idea?

Feature: POS Support

How to Implement?

Use the POS interface to process sales at pop-up events.

Showcase special discounts or exclusive pieces and provide a seamless checkout experience.


12) Pinterest and Etsy Marketing:

  • Utilize platforms like Pinterest and Etsy to showcase your products.
  • Optimize your listings with high-quality images and thorough product descriptions.

How Can WinGold Help You in This?

Feature: Centralized Inventory Management

How to Implement?

Use the inventory management feature to keep track of listings on platforms like Pinterest and Etsy.

Ensure that product listings are up-to-date with high-quality images and accurate descriptions.


13) Customer Testimonials and Reviews:

  • Display customer testimonials and reviews prominently on your website and social media.
  • Encourage satisfied customers to share their experiences.

How Can WinGold Help You in This?

Feature: Website Integration & Customer Relationship Management (CRM)

How to Implement?

Use CRM to gather and manage customer testimonials and reviews.

Highlight these on your website and social media to build trust with potential customers.


Excited To Boom Your Jewellery Business Sales?

Let’s join hands! We are WinGold Next, your ally for jewellery business’s success.

With 30+ years of serving and delighting our clients, we know the intricacies of running a jewellery business efficiently.

We can help you with jewellery advertising campaigns with customized solutions for your business and audience type.

Connect with us now!